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etia to sponsor the FIS Cross-Country World Cup
Helvetia will be a premium sponsor of the FIS Cross-Country World Cup ski event from the 2011/2012 winter season. This is an extension of its long-standing involvement in winter sports both in Switzerland and in the other country markets.
Media release [PDF, 75 kB]
St.Gallen, 26 August 2011 - Helvetia will be a FIS partner from the 2011/2012 winter season and is to sponsor the FIS Cross-Country World Cup. Cross-country skiing competitions have been held since 1981 with four disciplines each for men and women. The Tour de Ski is part of this World Cup. Helvetia will be present at a total of 76 races in eleven countries from next season. The competitions will enhance the brand's media presence and provide an opportunity to welcome guests.

Since 2006, Helvetia Schweiz has been a Swiss-Ski partner. Helvetia attaches importance to long-term relationships – with its partners and customers alike. Reliability is a central feature of the Helvetia brand. In Switzerland, the involvement with Swiss skiing has increased brand awareness and raised the company's profile as a Swiss quality brand. Through its future involvement in the FIS Cross-Country World Cup, Helvetia is extending this successful partnership to its other country markets.

Stefan Loacker, CEO of the Helvetia Group, is delighted: "The increased TV presence of our country markets will make viewers more familiar with the Helvetia brand. We are proud that Olympic gold medallist Dario Cologna, one of the favourites, will be wearing our logo in the competition."

For more information please contact:

Media
Helvetia Group
Martin Nellen
Head of Corporate Communications and Brand Management
Dufourstrasse 40
9001 St.Gallen

T +41 (0)58 280 56 88
F +41 (0)58 280 55 89
E-Mail: Martin Nellen

www.helvetia.com
About Helvetia Group
In the past 150 years, Helvetia Group has grown from a number of Swiss and foreign insurance companies into a successful insurance group which is active throughout Europe. Today, Helvetia has branch offices in Switzerland, Germany, Austria, Spain, Italy and France, and routes some of its investment and financing activities through subsidiaries and fund companies in Luxembourg and Jersey. The Group is headquartered in St. Gallen in Switzerland. Helvetia is active in life insurance, insurance against loss and reinsurance business, and almost 4,900 employees provide services to more than 2.5 million customers. With a business volume of CHF 6.8 billion, Helvetia posted a net profit of CHF 341.5 million in the 2010 financial year. The Helvetia Holding registered share is traded on the SIX Swiss Exchange under the symbol HELN.

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